Mission Statement

The starting point of every strategy is a mission statement and a vision about what you want to accomplish. One could argue that the objective of every company is to make profits, but profits and revenues are a performance metric rather than a mission.

A mission statement should be a clear and succinct representation of the overall purpose of an organization. Such statement motivates the founders and creates meaning around the code idea. Ford’s mission was to bring an automobile into every household while Google’s mission is to organize the worldwide information.

Why do a blog needs a mission statement? First and foremost because it will guide the author’s actions. Practically speaking it will help the author to define what he should write about, what he should not write about, where he should look for information, what kind of promotion techniques he should use and so forth.

Notice that most successful blogs have a very clear mission statement, even if not expressed in such terms:

Problogger.net - “Helping bloggers earn money”�
StevePavlina.com - “Personal Development for Smart People”
SEOmoz.org - “Making website owners rank better on search engines”
TechCrunch.com - “Obsessively profiling Web 2.0 companies”

Secondly having a clear vision about where you want to arrive will help you set reasonable goals and it will also facilitate to define “how”� you will arrive there. As Seneca, the Roman philosopher, once said: “When a man does not know what harbor he is making for, no wind is the right wind.“